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Hanes Celestial Gets Into Juice

The natural products company adds to its diverse brands.

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By: Jamie Matusow

Editor-in-Chief

Hanes Celestial is a natural and organic products company, which markets many natural personal care brands including Jason Products, Zia Natural Skincare, Avalon Organics and Alba Botanical. The company also markets many natural food brands.

Hanes Celestial is now moving in a new direction for the new year by acquiring BluePrint, a manufacturer of raw, organic fruit and vegetable juices and beverages. The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain Celestial’s earnings in 2013. Details of the transaction were not disclosed.

“We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice. The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category,” said Irwin D. Simon, founder, president and CEO of Hain Celestial.

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